{"id":758,"date":"2025-05-04T07:08:12","date_gmt":"2025-05-04T05:08:12","guid":{"rendered":"https:\/\/paulammann.com\/paul-ammann\/"},"modified":"2025-10-12T16:50:34","modified_gmt":"2025-10-12T14:50:34","slug":"paul-ammann","status":"publish","type":"page","link":"https:\/\/paulammann.com\/fr\/","title":{"rendered":"Paul Ammann"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"758\" class=\"elementor elementor-758 elementor-51\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5d441 e-flex e-con-boxed e-con e-parent\" data-id=\"2c5d441\" data-element_type=\"container\" data-e-type=\"container\" id=\"start\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-987a5c1 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"987a5c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9366d49 e-con-full e-flex e-con e-child\" data-id=\"9366d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c887d elementor-widget elementor-widget-text-editor\" data-id=\"24c887d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ammann Business Consulting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dacf9e elementor-widget elementor-widget-heading\" data-id=\"8dacf9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paul<br>Ammann<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dd44f9 elementor-widget elementor-widget-text-editor\" data-id=\"0dd44f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il a enseign\u00e9 la <strong>th\u00e9orie<\/strong> en tant que <strong>professeur<\/strong> de marketing international et a v\u00e9cu la <strong>pratique<\/strong> en tant que <strong>manager<\/strong> dans des entreprises internationales : le Dr Paul Ammann r\u00e9unit ces deux mondes.<\/p><p>Aujourd&rsquo;hui, il utilise ces connaissances pour <strong>conseiller les entreprises<\/strong> et <strong>d\u00e9velopper des strat\u00e9gies marketing<\/strong> qui sont fond\u00e9es et qui fonctionnent &#8211; avec un accent particulier sur <strong>la Chine<\/strong> et le <strong>monde arabe<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09b982a e-con-full e-flex e-con e-child\" data-id=\"09b982a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8b5c3 elementor-widget elementor-widget-image\" data-id=\"3b8b5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"724\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3.png\" class=\"attachment-full size-full wp-image-710\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3.png 800w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3-300x272.png 300w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3-768x695.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cffafa elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"6cffafa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f44dadc elementor-widget elementor-widget-heading\" data-id=\"f44dadc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paul<br>Ammann<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a59c7b elementor-widget elementor-widget-text-editor\" data-id=\"2a59c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ammann Business Consulting<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98eac4 elementor-widget elementor-widget-text-editor\" data-id=\"e98eac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il a enseign\u00e9 la <strong>th\u00e9orie<\/strong> en tant que <strong>professeur<\/strong> de marketing international et a v\u00e9cu la <strong>pratique<\/strong> en tant que <strong>manager<\/strong> dans des entreprises internationales : le Dr Paul Ammann r\u00e9unit ces deux mondes.<\/p><p>Aujourd&rsquo;hui, il utilise ces connaissances pour <strong>conseiller les entreprises<\/strong> et <strong>d\u00e9velopper des strat\u00e9gies marketing<\/strong> qui sont fond\u00e9es et qui fonctionnent &#8211; avec un accent particulier sur <strong>la Chine<\/strong> et le <strong>monde arabe<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0c508 elementor-widget elementor-widget-image\" data-id=\"2a0c508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"724\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3.png\" class=\"attachment-full size-full wp-image-710\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3.png 800w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3-300x272.png 300w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Paul_Ammann_freigestellt3-768x695.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1537c1a e-flex e-con-boxed e-con e-parent\" data-id=\"1537c1a\" data-element_type=\"container\" data-e-type=\"container\" id=\"ueber\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c24b76 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6c24b76\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fd1dfea e-con-full e-flex e-con e-child\" data-id=\"fd1dfea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c00cf elementor-widget elementor-widget-text-editor\" data-id=\"78c00cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;<strong>expertise<\/strong> du Dr Paul Ammann est profond\u00e9ment enracin\u00e9e dans ces deux domaines : D&rsquo;une part, dans sa<strong> longue activit\u00e9 de management<\/strong> au sein de groupes comme ABB et IBM, o\u00f9 il \u00e9tait responsable des affaires internationales. D&rsquo;autre part, dans sa p\u00e9riode de <strong>professeur de marketing international<\/strong> \u00e0 la <strong>Haute \u00e9cole sp\u00e9cialis\u00e9e bernoise (HESB)<\/strong>, au cours de laquelle il a structur\u00e9 et transmis des connaissances. C&rsquo;est sur cette large base qu&rsquo;il d\u00e9veloppe aujourd&rsquo;hui des solutions parfaitement adapt\u00e9es \u00e0 ses clients.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b877060 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b877060\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-university\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 128v16a8 8 0 0 1-8 8h-24v12c0 6.627-5.373 12-12 12H60c-6.627 0-12-5.373-12-12v-12H24a8 8 0 0 1-8-8v-16a8 8 0 0 1 4.941-7.392l232-88a7.996 7.996 0 0 1 6.118 0l232 88A8 8 0 0 1 496 128zm-24 304H40c-13.255 0-24 10.745-24 24v16a8 8 0 0 0 8 8h464a8 8 0 0 0 8-8v-16c0-13.255-10.745-24-24-24zM96 192v192H60c-6.627 0-12 5.373-12 12v20h416v-20c0-6.627-5.373-12-12-12h-36V192h-64v192h-64V192h-64v192h-64V192H96z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2017 \u00e0 2025 (d\u00e9part \u00e0 la retraite) : Directeur du groupe de recherche en management international \u00e0 la Haute \u00e9cole sp\u00e9cialis\u00e9e bernoise (HESB)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-business-time\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M496 224c-79.59 0-144 64.41-144 144s64.41 144 144 144 144-64.41 144-144-64.41-144-144-144zm64 150.29c0 5.34-4.37 9.71-9.71 9.71h-60.57c-5.34 0-9.71-4.37-9.71-9.71v-76.57c0-5.34 4.37-9.71 9.71-9.71h12.57c5.34 0 9.71 4.37 9.71 9.71V352h38.29c5.34 0 9.71 4.37 9.71 9.71v12.58zM496 192c5.4 0 10.72.33 16 .81V144c0-25.6-22.4-48-48-48h-80V48c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h395.12c28.6-20.09 63.35-32 100.88-32zM320 96H192V64h128v32zm6.82 224H208c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h291.43C327.1 423.96 320 396.82 320 368c0-16.66 2.48-32.72 6.82-48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1999 - 2017 : Directeur du d\u00e9veloppement commercial mondial chez ABB Transformer Services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-graduation-cap\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M622.34 153.2L343.4 67.5c-15.2-4.67-31.6-4.67-46.79 0L17.66 153.2c-23.54 7.23-23.54 38.36 0 45.59l48.63 14.94c-10.67 13.19-17.23 29.28-17.88 46.9C38.78 266.15 32 276.11 32 288c0 10.78 5.68 19.85 13.86 25.65L20.33 428.53C18.11 438.52 25.71 448 35.94 448h56.11c10.24 0 17.84-9.48 15.62-19.47L82.14 313.65C90.32 307.85 96 298.78 96 288c0-11.57-6.47-21.25-15.66-26.87.76-15.02 8.44-28.3 20.69-36.72L296.6 284.5c9.06 2.78 26.44 6.25 46.79 0l278.95-85.7c23.55-7.24 23.55-38.36 0-45.6zM352.79 315.09c-28.53 8.76-52.84 3.92-65.59 0l-145.02-44.55L128 384c0 35.35 85.96 64 192 64s192-28.65 192-64l-14.18-113.47-145.03 44.56z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9tudes d'\u00e9conomie, universit\u00e9 de Berne (1978 - 1984) ; Executive MBA, universit\u00e9 de Saint-Gall (1988 - 1989) ; doctorat (Dr. oec. HSG), universit\u00e9 de Saint-Gall (1999 - 2005).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-pin\" viewBox=\"0 0 288 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M112 316.94v156.69l22.02 33.02c4.75 7.12 15.22 7.12 19.97 0L176 473.63V316.94c-10.39 1.92-21.06 3.06-32 3.06s-21.61-1.14-32-3.06zM144 0C64.47 0 0 64.47 0 144s64.47 144 144 144 144-64.47 144-144S223.53 0 144 0zm0 76c-37.5 0-68 30.5-68 68 0 6.62-5.38 12-12 12s-12-5.38-12-12c0-50.73 41.28-92 92-92 6.62 0 12 5.38 12 12s-5.38 12-12 12z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">N\u00e9 en 1957, a grandi en Appenzell<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44f60c48 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"44f60c48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f227e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"73f227e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qui distingue Paul Ammann<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f5f00 elementor-widget elementor-widget-text-editor\" data-id=\"84f5f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paul Ammann fait le <strong>lien entre la science et la pratique<\/strong>. Il associe une longue exp\u00e9rience \u00e9prouv\u00e9e \u00e0 des connaissances scientifiques de pointe. Avec une <strong>orientation<\/strong> claire <strong>vers les solutions<\/strong>, il traduit <strong>les r\u00e9sultats<\/strong> complexes <strong>de la recherche<\/strong> en strat\u00e9gies applicables &#8211; pr\u00e9cis\u00e9ment l\u00e0 o\u00f9 les praticiens recherchent un soutien fond\u00e9.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21247863 e-con-full e-flex e-con e-child\" data-id=\"21247863\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30eae623 e-con-full e-flex e-con e-child\" data-id=\"30eae623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-426d7a7e elementor-widget elementor-widget-heading\" data-id=\"426d7a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-505f3a12 e-con-full e-flex e-con e-child\" data-id=\"505f3a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab1b6ea elementor-widget elementor-widget-heading\" data-id=\"5ab1b6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies pratiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146794d4 e-con-full e-flex e-con e-child\" data-id=\"146794d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d618f2 elementor-widget elementor-widget-text-editor\" data-id=\"1d618f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des solutions bas\u00e9es sur une v\u00e9ritable exp\u00e9rience de gestion, pas seulement sur la th\u00e9orie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b79a381 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b79a381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ecc0844 e-con-full e-flex e-con e-child\" data-id=\"6ecc0844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bd8beec e-con-full e-flex e-con e-child\" data-id=\"7bd8beec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e00505b elementor-widget elementor-widget-heading\" data-id=\"2e00505b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50455fb9 e-con-full e-flex e-con e-child\" data-id=\"50455fb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573c664f elementor-widget elementor-widget-heading\" data-id=\"573c664f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fondement acad\u00e9mique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443d824c e-con-full e-flex e-con e-child\" data-id=\"443d824c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-699d723b elementor-widget elementor-widget-text-editor\" data-id=\"699d723b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>des approches qui ont \u00e9t\u00e9 test\u00e9es scientifiquement et qui sont m\u00e9thodologiquement solides.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3806429e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3806429e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d08889a e-con-full e-flex e-con e-child\" data-id=\"6d08889a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-668ef6ec e-con-full e-flex e-con e-child\" data-id=\"668ef6ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79fc625e elementor-widget elementor-widget-heading\" data-id=\"79fc625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-100343cd e-con-full e-flex e-con e-child\" data-id=\"100343cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67df2231 elementor-widget elementor-widget-heading\" data-id=\"67df2231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Expertise internationale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dc790d1 e-con-full e-flex e-con e-child\" data-id=\"3dc790d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63120864 elementor-widget elementor-widget-text-editor\" data-id=\"63120864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compr\u00e9hension profonde des march\u00e9s mondiaux, en particulier de la Chine et du monde arabe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b13ce4b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b13ce4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47801527 e-con-full e-flex e-con e-child\" data-id=\"47801527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f2d4dc7 e-con-full e-flex e-con e-child\" data-id=\"4f2d4dc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-646d5e47 elementor-widget elementor-widget-heading\" data-id=\"646d5e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-835aaa7 e-con-full e-flex e-con e-child\" data-id=\"835aaa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a33f4d8 elementor-widget elementor-widget-heading\" data-id=\"3a33f4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comp\u00e9tence interculturelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7970dd20 e-con-full e-flex e-con e-child\" data-id=\"7970dd20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff4b8fd elementor-widget elementor-widget-text-editor\" data-id=\"7ff4b8fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Savoir-faire culturel et connaissances linguistiques (arabe) pour les march\u00e9s sensibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2416a7d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2416a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d45b93b e-con-full e-flex e-con e-child\" data-id=\"7d45b93b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6bde05cb e-con-full e-flex e-con e-child\" data-id=\"6bde05cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68090cb1 elementor-widget elementor-widget-heading\" data-id=\"68090cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">05<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bcb74de e-con-full e-flex e-con e-child\" data-id=\"6bcb74de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39779e78 elementor-widget elementor-widget-heading\" data-id=\"39779e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transfert de connaissances<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d053f1e e-con-full e-flex e-con e-child\" data-id=\"d053f1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd07d14 elementor-widget elementor-widget-text-editor\" data-id=\"3dd07d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transmettre des sujets complexes de mani\u00e8re claire et compr\u00e9hensible dans le cadre de conseils, de conf\u00e9rences et d&rsquo;ateliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b51ad43 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b51ad43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b2dcd e-flex e-con-boxed e-con e-parent\" data-id=\"28b2dcd\" data-element_type=\"container\" data-e-type=\"container\" id=\"angebot\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86de205 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"86de205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offre et services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d46c9a elementor-widget elementor-widget-text-editor\" data-id=\"6d46c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec <strong>Ammann Business Consulting<\/strong>, il se consacre \u00e0 sa passion : soutenir les entreprises dans leur <strong>parcours international<\/strong>. Il se concentre clairement sur <strong>le marketing international<\/strong>, avec une expertise particuli\u00e8re pour les march\u00e9s de <strong>la Chine<\/strong> et du <strong>monde arabe<\/strong>. <\/p><p>Cette profonde <strong>comp\u00e9tence interculturelle<\/strong>, associ\u00e9e \u00e0 son <strong>exp\u00e9rience du management et de l&rsquo;enseignement<\/strong>, fait de Paul Ammann un <strong>auteur de livres<\/strong>, un <strong>consultant<\/strong>, <strong>un conf\u00e9rencier<\/strong> et <strong>un animateur d&rsquo;ateliers<\/strong> tr\u00e8s demand\u00e9.<span class=\"button-container hide-from-message-actions ng-star-inserted\">  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36fdb24 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"36fdb24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9e8c171 e-con-full e-flex e-con e-child\" data-id=\"9e8c171\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b54f4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b2b54f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vaste exp\u00e9rience dans les affaires internationales B2B acquise aupr\u00e8s d'ABB Transformer Services, d'IBM Suisse et de la Haute \u00e9cole sp\u00e9cialis\u00e9e bernoise (HESB).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-directions\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.61 233.32L278.68 9.39c-12.52-12.52-32.83-12.52-45.36 0L9.39 233.32c-12.52 12.53-12.52 32.83 0 45.36l223.93 223.93c12.52 12.53 32.83 12.53 45.36 0l223.93-223.93c12.52-12.53 12.52-32.83 0-45.36zm-100.98 12.56l-84.21 77.73c-5.12 4.73-13.43 1.1-13.43-5.88V264h-96v64c0 4.42-3.58 8-8 8h-32c-4.42 0-8-3.58-8-8v-80c0-17.67 14.33-32 32-32h112v-53.73c0-6.97 8.3-10.61 13.43-5.88l84.21 77.73c3.43 3.17 3.43 8.59 0 11.76z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gestion de projets de conseil en affaires internationales pour diff\u00e9rentes entreprises (de l'initiation du projet \u00e0 sa mise en \u0153uvre).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-book\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 360V24c0-13.3-10.7-24-24-24H96C43 0 0 43 0 96v320c0 53 43 96 96 96h328c13.3 0 24-10.7 24-24v-16c0-7.5-3.5-14.3-8.9-18.7-4.2-15.4-4.2-59.3 0-74.7 5.4-4.3 8.9-11.1 8.9-18.6zM128 134c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm0 64c0-3.3 2.7-6 6-6h212c3.3 0 6 2.7 6 6v20c0 3.3-2.7 6-6 6H134c-3.3 0-6-2.7-6-6v-20zm253.4 250H96c-17.7 0-32-14.3-32-32 0-17.6 14.4-32 32-32h285.4c-1.9 17.1-1.9 46.9 0 64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Auteur de publications dans diff\u00e9rents domaines du marketing.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-dot-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conf\u00e9rencier lors de conf\u00e9rences professionnelles ax\u00e9es sur les services pour les march\u00e9s B2B et l'utilisation des nouvelles technologies de communication dans le marketing.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adffcb1 e-flex e-con-boxed e-con e-parent\" data-id=\"adffcb1\" data-element_type=\"container\" data-e-type=\"container\" id=\"buecher\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-788313b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"788313b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Livres - une s\u00e9lection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e46071 elementor-widget elementor-widget-text-editor\" data-id=\"8e46071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment r\u00e9ussir des t\u00e2ches strat\u00e9giques telles que <strong>l&rsquo;internationalisation<\/strong> et <strong>la gestion des ventes<\/strong>? Dans ses livres, Paul Ammann associe <strong>des analyses approfondies \u00e0 des concepts directement applicables<\/strong>. La s\u00e9lection suivante donne un aper\u00e7u de son expertise :  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c85206e e-grid e-con-full elementor-hidden-tablet elementor-hidden-mobile e-con e-child\" data-id=\"c85206e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a7eecf3 e-con-full e-flex e-con e-child\" data-id=\"5a7eecf3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef5d3c elementor-widget elementor-widget-image\" data-id=\"2ef5d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-725x1024.jpg\" class=\"attachment-large size-large wp-image-1175\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-725x1024.jpg 725w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-212x300.jpg 212w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-768x1085.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026.jpg 827w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04dae50 elementor-widget elementor-widget-text-editor\" data-id=\"04dae50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment les exportateurs peuvent naviguer dans la transformation en Arabie saoudite et dans les pays du Golfe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ea652d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4ea652d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.com\/dp\/3658501979?&#038;linkCode=ll1&#038;tag=arabicforne0e-20&#038;linkId=a77277d055222bdcb0b53107c5845189&#038;language=de_DE&#038;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f21ed5a e-con-full e-flex e-con e-child\" data-id=\"f21ed5a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab2818 elementor-widget elementor-widget-image\" data-id=\"7ab2818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-725x1024.jpg\" class=\"attachment-large size-large wp-image-692\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-725x1024.jpg 725w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-212x300.jpg 212w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-768x1085.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion.jpg 800w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd925c elementor-widget elementor-widget-text-editor\" data-id=\"bdd925c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide pratique pour r\u00e9ussir son entr\u00e9e sur le march\u00e9 et d\u00e9velopper son activit\u00e9 en Arabie saoudite et dans les pays du Golfe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0537e37 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0537e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/3GwmIy6\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629b5eb e-con-full e-flex e-con e-child\" data-id=\"629b5eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a8379 elementor-widget elementor-widget-image\" data-id=\"77a8379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-727x1024.jpg\" class=\"attachment-large size-large wp-image-1061\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-727x1024.jpg 727w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-213x300.jpg 213w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-768x1082.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-1091x1536.jpg 1091w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-1454x2048.jpg 1454w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-scaled.jpg 1818w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62601f elementor-widget elementor-widget-text-editor\" data-id=\"a62601f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide concis des concepts et strat\u00e9gies \u00e9prouv\u00e9s pour une p\u00e9n\u00e9tration syst\u00e9matique des march\u00e9s \u00e9trangers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe169c2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fe169c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4lOJSPn\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65e31be e-con-full e-flex e-con e-child\" data-id=\"65e31be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-533a740 elementor-widget elementor-widget-image\" data-id=\"533a740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-725x1024.jpg\" class=\"attachment-large size-large wp-image-686\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-725x1024.jpg 725w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-212x300.jpg 212w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-768x1085.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte.jpg 800w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e33c97b elementor-widget elementor-widget-text-editor\" data-id=\"e33c97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide pratique pour une segmentation syst\u00e9matique du march\u00e9, sp\u00e9cialement pour les march\u00e9s business-to-business et des biens industriels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943350f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"943350f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/3GFrKbc\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23379a4 e-con-full e-flex e-con e-child\" data-id=\"23379a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3ecf7 elementor-widget elementor-widget-image\" data-id=\"ca3ecf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-717x1024.jpg\" class=\"attachment-large size-large wp-image-882\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-717x1024.jpg 717w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-210x300.jpg 210w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-768x1097.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1.jpg 800w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab1c67 elementor-widget elementor-widget-text-editor\" data-id=\"dab1c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chapitre du livre : Cooperation With Distributors in Arabic-Speaking Countries (Paul Ammann, Gerald Dri\u00dfner)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4450f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4a4450f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4drcVFL\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7be8b5 e-grid e-con-full elementor-hidden-desktop e-con e-child\" data-id=\"e7be8b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c53f537 e-con-full e-flex e-con e-child\" data-id=\"c53f537\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d176155 elementor-widget elementor-widget-image\" data-id=\"d176155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-725x1024.jpg\" class=\"attachment-large size-large wp-image-1175\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-725x1024.jpg 725w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-212x300.jpg 212w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026-768x1085.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/10\/cover_business_success_in_the_gulf_region_2026.jpg 827w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fa1fe elementor-widget elementor-widget-text-editor\" data-id=\"c6fa1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comment les exportateurs peuvent naviguer dans la transition en Arabie saoudite et dans les pays du Golfe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbac405 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bbac405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.com\/dp\/3658501979?&#038;linkCode=ll1&#038;tag=arabicforne0e-20&#038;linkId=98560cf29cbd5fa3c6a76d9ff31b1371&#038;language=de_DE&#038;ref_=as_li_ss_tl\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a55efce e-con-full e-flex e-con e-child\" data-id=\"a55efce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a219958 elementor-widget elementor-widget-image\" data-id=\"a219958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-725x1024.jpg\" class=\"attachment-large size-large wp-image-692\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-725x1024.jpg 725w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-212x300.jpg 212w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion-768x1085.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Erfolgreiche_Geschaefte_Golfregion.jpg 800w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c4a153 elementor-widget elementor-widget-text-editor\" data-id=\"8c4a153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide pratique pour r\u00e9ussir son entr\u00e9e sur le march\u00e9 et d\u00e9velopper son activit\u00e9 en Arabie saoudite et dans les pays du Golfe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31aa4a5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"31aa4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/3Ijqonf\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-04209ce e-con-full e-flex e-con e-child\" data-id=\"04209ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f582a55 elementor-widget elementor-widget-image\" data-id=\"f582a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"727\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-727x1024.jpg\" class=\"attachment-large size-large wp-image-1061\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-727x1024.jpg 727w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-213x300.jpg 213w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-768x1082.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-1091x1536.jpg 1091w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-1454x2048.jpg 1454w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover-going-international-scaled.jpg 1818w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67d54a8 elementor-widget elementor-widget-text-editor\" data-id=\"67d54a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide concis des concepts et strat\u00e9gies \u00e9prouv\u00e9s pour une p\u00e9n\u00e9tration syst\u00e9matique des march\u00e9s \u00e9trangers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3f1c9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dc3f1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4lOJSPn\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17974be e-con-full e-flex e-con e-child\" data-id=\"17974be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdfefb elementor-widget elementor-widget-image\" data-id=\"6fdfefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-725x1024.jpg\" class=\"attachment-large size-large wp-image-686\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-725x1024.jpg 725w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-212x300.jpg 212w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte-768x1085.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/Cover_Marketsegmentierung_Industrieguetermaerkte.jpg 800w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-833a9cc elementor-widget elementor-widget-text-editor\" data-id=\"833a9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide pratique pour une segmentation syst\u00e9matique du march\u00e9, sp\u00e9cialement pour les march\u00e9s business-to-business et des biens industriels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383db5a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"383db5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/3GFrKbc\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5963393 e-con-full e-flex e-con e-child\" data-id=\"5963393\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f813a elementor-widget elementor-widget-image\" data-id=\"f5f813a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"717\" height=\"1024\" src=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-717x1024.jpg\" class=\"attachment-large size-large wp-image-882\" alt=\"\" srcset=\"https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-717x1024.jpg 717w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-210x300.jpg 210w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1-768x1097.jpg 768w, https:\/\/paulammann.com\/wp-content\/uploads\/2025\/05\/cover_international_leadership-1.jpg 800w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6510d elementor-widget elementor-widget-text-editor\" data-id=\"fc6510d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chapitre du livre : Cooperation With Distributors in Arabic-Speaking Countries (Paul Ammann, Gerald Dri\u00dfner)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d965b4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2d965b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/amzn.to\/4drcVFL\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">amazon<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1479b3 elementor-widget elementor-widget-text-editor\" data-id=\"d1479b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<i class=\"fa-brands fa-google-scholar\"><\/i>  Vous trouverez un <strong>aper\u00e7u des publications<\/strong> de Paul Ammann sur <a href=\"https:\/\/scholar.google.com\/citations?hl=en&amp;user=ueUd6S0AAAAJ&amp;view_op=list_works&amp;sortby=pubdate\" target=\"_blank\" rel=\"noopener\"><strong>Google Scholar<\/strong>.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c95ac56 e-flex e-con-boxed e-con e-parent\" data-id=\"c95ac56\" data-element_type=\"container\" data-e-type=\"container\" id=\"kontakt\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcdd6c elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9fcdd6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9crivez-moi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c0d97 elementor-widget elementor-widget-text-editor\" data-id=\"a0c0d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous <strong>avez des questions<\/strong> ou <strong>des demandes<\/strong>? N&rsquo;h\u00e9sitez pas \u00e0 utiliser le formulaire ci-dessous &#8211; je me r\u00e9jouis de votre <strong>message<\/strong> et vous r\u00e9pondrai rapidement. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ff490b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3ff490b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c2a1a46 e-con-full e-flex e-con e-child\" data-id=\"c2a1a46\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2185f89 elementor-widget elementor-widget-shortcode\" data-id=\"2185f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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