Ammann Business Consulting
Paul
Ammann
As a professor of international marketing, he taught the theory; as a manager in global companies, he lived the practice: Dr. Paul Ammann combines these two worlds.
Today, he uses this knowledge to advise companies and develop marketing strategies that are sound and work – with a particular focus on China and the Arab world.
Paul
Ammann
Ammann Business Consulting
As a professor of international marketing, he taught the theory; as a manager in global companies, he lived the practice: Dr. Paul Ammann combines these two worlds.
Today, he uses this knowledge to advise companies and develop marketing strategies that are sound and work – with a particular focus on China and the Arab world.
Dr. Paul Ammann’s expertise is deeply rooted in these two areas: On the one hand, in his many years of management work at corporations such as ABB and IBM, where he was responsible for international business. On the other hand, in his time as a professor of international marketing at the Bern University of Applied Sciences (BFH), where he structured and imparted knowledge. Today, he uses this broad basis to develop tailor-made solutions for his customers.
- 2017 to 2025 (retirement): Head of the International Management research group at Bern University of Applied Sciences (BFH)
- 1999 - 2017: Head of Global Business Development at ABB Transformer Services
- Business studies, University of Berne (1978 - 1984); Executive MBA, University of St. Gallen (1988 - 1989); doctorate (Dr. oec. HSG), University of St. Gallen (1999 - 2005).
- Born in 1957, grew up in Appenzell
What sets Paul Ammann apart
Paul Ammann bridges the gap between science and practice. He combines many years of tried-and-tested experience with the latest scientific findings. With a clear focus on solutions, he translates complex research findings into applicable strategies – precisely where practitioners are looking for well-founded support.
Practical strategies
Solutions based on real management experience, not just theory.
Academic foundation
Approaches that are scientifically proven and methodologically sound.
International expertise
Deep understanding of global markets, especially China and the Arab world.
Intercultural competence
Cultural know-how and language skills (Arabic) for sensitive markets.
Knowledge transfer
Clearly understandable communication of complex topics in consulting, lectures and workshops.
Offer and services
With Ammann Business Consulting, he dedicates himself to his passion: supporting companies on their international journey. His focus is clearly on international marketing, and he has particular expertise in the markets in China and the Arab world.
This deep intercultural competence, coupled with his management and teaching experience, makes Paul Ammann a sought-after author, consultant, speaker and workshop leader.
- Extensive experience in international B2B business through activities at ABB Transformer Services, IBM Switzerland and the Bern University of Applied Sciences (BFH).
- Management of consulting projects in international business for various companies (from project initiation to implementation).
- Author of publications in various areas of marketing.
- Speaker at specialist conferences with a focus on services for B2B markets and the use of new communication technologies in marketing.
Books - a selection
How do you successfully manage strategic tasks such as internationalization and sales management? In his books, Paul Ammann combines
A practical guide for successful market entry and business expansion in Saudi Arabia and the Gulf States.
A compact guide to proven concepts and strategies for the systematic development of foreign markets.
A practical guide to systematic market segmentation specifically for business-to-business and industrial goods markets.
Book chapter: Cooperation With Distributors in Arabic-Speaking Countries (Paul Ammann, Gerald Drißner)
A practical guide for successful market entry and business expansion in Saudi Arabia and the Gulf States.
A compact guide to proven concepts and strategies for the systematic development of foreign markets.
A practical guide to systematic market segmentation specifically for business-to-business and industrial goods markets.
Book chapter: Cooperation With Distributors in Arabic-Speaking Countries (Paul Ammann, Gerald Drißner)
Write to me
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